So what’s next? You have established your personal and business Facebook page. You are totally connected on LinkedIn. You’ve documented your successes and failures via your blog and send several Tweets a day.
Podcasting should be next on your list! Podcasts (rich media) are simply audio files. Non-text files are considered “rich media.” Creating a podcast is actually very simple and you have the necessary tools on your computer. Many computers today have a built-in microphone (or you can purchase an inexpensive external one), free audio-recording and editing software and your own imagination. Once you decide what your message is, just hit record, save and upload your podcast to a Website for distribution. One site to consider using is www.podbean.com
Your podcast can contain one short informative message (2-5 minutes) or can be over an hour in length. It depends on your content. Your audience can listen to them on any MP3 player, iTunes (if the podcast is published there) or from the podcast hosting site (such as BlogTalkRadio).
First ask yourself a few questions:
- Will podcasting build my business?
- Is there an ROI (return on investment) on podcasting?
Will podcasting build my business? Podcasting is a very inexpensive platform that can reach a very wide audience. Millions subscribe to podcasts! Building quality content and having something worth talking about that is interesting to your specific audience will allow you to build a following as well as communicate to your audience that you’re an industry leader. Podcasting is also a great way to build SEO (search engine optimization). Google and Ask for example have incorporated the distribution format into the search ranking pages. Podcasting will help you build your presence on the Web and develop new relationships as more individuals search and find your podcasts.
Is there ROI on podcasting? The investment is small but there is a time commitment. Combining your messages that you post on Facebook, LinkedIn and/or tweet about into a podcast is an effective distribution to a different audience. People tend to support a business when they know the individuals that are involved. Podcasting should be used as another platform to allow your audience to get to know you, your personality and the voice behind the written word. Consider uploading your podcast to iTunes to reach a wider audience and it’s free! All you need to do is visit www.apple.com, and download iTunes. To get started uploading your podcast visit this link for a few simple instructions: link here – your podcast directory will look like this: link here
Like most social technology tools it’s a matter of getting started. The more you know and the more you participate the better you become in building a strong Web presence and following!