I had the pleasure and the ultimate geek experience this week to visit the foursquare headquarters in New York City with my friend BJ Emerson. BJ is Social Technology Officer of Tasti D-Lite, blog author of “Social Tech Blog” and his favorite line is “When in Doubt Geek it Out!”
BJ scheduled time with Eric Friedman, Director of Client Services of foursquare to demonstrate the Tasti D-Lite loyalty integration with foursquare. I was honored to sit, listen and observe the demonstration. I did my best to keep up with their geek speak and BJ took “when in doubt geek it out” to a whole new level.
If you are not familiar with foursquare read Jennifer Van Grove’s post on Mashable – Foursquare: Why It May Be the Next Twitter. In Jennifer’s posts she talks to Dennis Crowley, co-founder of foursquare who says “the point of the service isn’t I’m here, but I’m here, so now what?” Using foursquare check-ins and activity have a meaning. As a game you collect points for every check-in. After checking in at the same location multiple times you become Mayor. Lorri and I constantly battle for Mayorship of ICED. To date she is Mayor but Eric awarded me with the official foursquare Mayor shirt!
Like any great social technology app foursquare integrates with Twitter and Facebook. While traveling this week I am personally using foursquare checkins to inform my family, friends, coworkers and franchisees of my whereabouts. I am using the tips and to-dos feature to find specials, coupons and to locate restaurants and shopping in the area. If it’s not listed I have the opportunity to add the venue and my tips.
At this time I don’t see foursquare as an application for COMPUTER EXPLORERS. I plan to continue exploring and learning more and I am confident that sooner rather than later foursquare will find a home with COMPUTER EXPLORERS!